According to shopkeeper superstitions, the first customer of the day shall dictate how well the day’s profits will go.

Some also believe beware of saying “it’s quiet”, as customers will soon pour in. That’s either good luck or bad luck, depending on your perspective.

Please note this Superstition has been quoted from personal experience.

Image: Debenham, Charles (~1990), North Station Road, Colchester (Colchester: Colchester and Ipswich Museum Service). Available HERE.